Schmegoogle

Schmegoogle:n. : a person so insignificant that if you Google his name, nothing comes up.

Schmegoogle: Yiddish Words for Modern Times is a hilariously useful lexicon of neologisms that capture the flavor of life as we live it today.

This clever book introduces more than 200 new terms rooted in real Yiddish, accompanied funny use-it-in-a-sentence examples and entertaining etymology.

• Yiddish has long enriched English language slang.
• Covers subjects including technology, family, dating, anxiety, insults and more
• All terms are a unique blend of classic Yiddish with modern topics

In this fast-changing modern world experienced online and through apps, of foodies, legal weed, and shifting social constructs, our need for the expressive wonders of Yiddish has never been greater.

Bothered by that unanswered drift of e-mail piling up (e-charazi), stuffed by food or worry (gifilted), feeling like the dating app sends in only clowns (a zhlub magnet)? Schmegoogle is here to help.