The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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About
In this first new and totally revised edition of the over one million copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business - from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Info

ISBN: 9780887307287

Published Date: January 1, 2001

Publisher: Harper Collins

Language: English

Page Count: 268

Size: 8.03" l x 5.23" w x 0.78"