What Is LEGO? (What Was?)

What Is LEGO? (What Was?)

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Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.
Info

ISBN: 9780593092941

Published Date: May 5, 2020

Publisher: Penguin Group

Language: English

Page Count: 108

Size: 6.04" l x 4.77" w x 0.33" h