The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

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About
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand -- and provides the step-by-step instructions you need to do so.
Info

ISBN: 9780060007737

Published Date: September 1, 2002

Publisher: Harper Collins

Language: English

Page Count: 255

Size: 9.21" l x 7.34" w x 0.81" h

Subject

Marketing