Whatcha Gonna Do with That Duck?

What happens when your inbox is empty? What happens when all the agenda items and all the incoming emails are cleared? Time to go home. A job well done. Congratulations, you earned your paycheck. This is the factory mindset that has been drilled into us since kindergarten. You get assignments, you do your best, and you finish them. It is at this point that we draw the line between workers and entrepreneurs, between people who work in marketing and marketers. The challenge is NOT to empty your inbox. The challenge is not to get your boss to tell you what to do. The challenge is to ask a two-part question: What next? What now? Asking is the hard part.