Told: The Art of Story

Told is about the art of story, not the science. It celebrates the emotional rather than the rational. Great business, brands, fashion, art, film, advertising and design are brilliantly told stories. Told explains through words and pictures the importance of story and the universal role it plays as the secret of success. Reading Told and understanding the Twenty Principles of Storytelling will unlock the most amazing creative tool within you and open you up to a whole new world of possibilities.