The Flight of the Creative Class

The most valued workers today are what the economist Richard Florida calls the Creative Class - skilled individuals ranging from money managers to make-up artists, software programmers to steady-cam operators who are in constant demand around the world. Florida argues that this demand means that, for the first time ever, the United States is truly in danger of losing its most crucial economic advantage - its status as the world's greatest talent magnet. The Flight of the Creative Class explores this global competition to attract these skilled workers and shows how several key events have put the United States at a substantial disadvantage jus as smaller countries have discovered the enormous economic value of creative capital and are doing everything in their power to attract these workers. Florida outlines the causes and potentially disastrous effects of this growing migration, and discusses the ways in which the U.S. can make itself more attractive to its creative workers - ways that other countries may discover first.