Startup

While Silicon Valley likes to think of itself as the epicenter of the tech universe, New York attracts its fair share of ambitious entrepreneurs determined to make their mark. Among them are Mack McAllister, the it-boy visionary trying to take his app to the next level; Isabel, a social media ninja working for him a bit too closely ; and Katya, an ambitious Russian émigré journalist desperate for a scoop. When a sandal erupts in the Lower Manhattan loft building where all three work, they quickly discover just how small a world the Big Apple's tech community can be.

Doree Shafrir's first novel is a sharp, hugely entertaining story of youth, ambition, love, money, and technology's inability to hack human nature.