Smart Money: The Fall and Rise of Brentford FC
by Duff, Alex
Product Type: Bargain Books
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List price: $38.99
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About
This book will introduce the little-known story of one of London's smallest clubs to fans of the Premier League.
For decades, Brentford idled in English soccer's third and fourth divisions, bumbling along until 2005 when, fed up with trying to make a profit from a club with an ageing stadium in an unfashionable suburb, owner Ron Noades agreed to hand over the business to supporters.
One of the fans, an Oxford University physics graduate called Matthew Benham, was making millions of pounds from professional gambling. As a sort of academic challenge, he began figuring out if he could employ the mathematics which he used in beating the bookmakers to improve the club's performance on the pitch.
Smart Money is the story of how a scientist with an inquiring mind was set loose in a backwater of professional football, and how he turned a modest, underachieving team into a competitor in one of the world's most-watched sports leagues.
Drawing on Duff's deep personal insight and interviews with insiders, this book is the definitive story of the fall and rise of Brentford FC.
For decades, Brentford idled in English soccer's third and fourth divisions, bumbling along until 2005 when, fed up with trying to make a profit from a club with an ageing stadium in an unfashionable suburb, owner Ron Noades agreed to hand over the business to supporters.
One of the fans, an Oxford University physics graduate called Matthew Benham, was making millions of pounds from professional gambling. As a sort of academic challenge, he began figuring out if he could employ the mathematics which he used in beating the bookmakers to improve the club's performance on the pitch.
Smart Money is the story of how a scientist with an inquiring mind was set loose in a backwater of professional football, and how he turned a modest, underachieving team into a competitor in one of the world's most-watched sports leagues.
Drawing on Duff's deep personal insight and interviews with insiders, this book is the definitive story of the fall and rise of Brentford FC.