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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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Binding: Hardcover
List Price: $36.99
Our Price: $10.59 CAD
Sale Price: $8.57 CAD
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Our Price: $10.59 CAD
Sale Price: $8.57 CAD
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Bargain Book Copy


Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play - and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

NOTE: This title is a Bargain book. Bargain books are excess inventory or store returns from publishers that are discreetly marked with a small dot or line on the edge of the pages and, while most are in great condition, some books may exhibit minor cosmetic wear and tear. They may also have a price sticker on it from the original store it was returned from. In rare cases the actual cover of the book might not match the one in the display picture. For more information, visit Our Product page.

Due to many publishers not providing a Canadian list price the Canadian list price shown is an estimation based upon the US list price multiplied by the current exchange rate.

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ISBN: 9781594206641
Publisher: Penguin Press
Language: English
Page Count: 368
Size: 8.55" l x 5.69" w x 1.17"
Series: N/A

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