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The Efficiency Paradox: What Big Data Can't Do

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Binding: Hardcover
List Price: $37.99
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Our Price: $10.59 CAD
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A bold challenge to our obsession with efficiency--and a new understanding of how to benefit from the powerful potential of serendipity

Algorithms, multitasking, the sharing economy, life hacks: our culture can't get enough of efficiency. One of the great promises of the Internet and big data revolutions is the idea that we can improve the processes and routines of our work and personal lives to get more done in less time than we ever have before. There is no doubt that we're performing at higher levels and moving at unprecedented speed, but what if we're headed in the wrong direction?

Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and above all an inability to break out of established patterns. Edward Tenner offers a smarter way of thinking about efficiency, revealing what we and our institutions, when equipped with an astute combination of artificial intelligence and trained intuition, can learn from the random and unexpected.

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Due to many publishers not providing a Canadian list price the Canadian list price shown is an estimation based upon the US list price multiplied by the current exchange rate.

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ISBN: 9781400041398
Publisher: Knopf
Language: English
Page Count: 320
Size: 9.58" l x 6.56" w x 1.24"
Series: N/A

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