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Hit Makers: How to Succeed in an Age of Distraction

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Binding: Paperback
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Every business, every artist, every person looking to promote themselves and their work wants to know what makes a hit.

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Hit Makers takes readers on a tour through the last century of pop culture blockbusters and investigates the most valuable currency of the twenty-first - people's attention. From the dawn of Impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens, why things become popular, and what it takes - in an age of distraction - to make a hit.

NOTE: This is a Scratch & Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.

Due to many publishers not providing a Canadian list price the Canadian list price shown is an estimation based upon the US list price multiplied by the current exchange rate.

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ISBN: 9781101980330
Publisher: Penguin Books
Language: English
Page Count: 344
Size: 8.45" l x 5.47" w x 0.88"
Series: N/A