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Read-iculously Low Prices

How to Fly a Horse: The Secret History of Creation, Invention, and Discovery

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Binding: Paperback
List Price: $21.99
Our Price: $10.19 CAD
Sale Price: $8.66 CAD
Online Qty: 3 - Low Stock!

Bargain Book Copy


To create is human. Technology pioneer Kevin Ashton has experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton demystifies the sacred act, leading us on a journey through humanity's greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer's laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the Ohio bicycle shop where the Wright brothers set out to "fly a horse," Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs. Drawing on examples from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is essential reading for would-be creators and innovators, and also a passionate and immensely rewarding exploration of how "new" comes to be.


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Due to many publishers not providing a Canadian list price the Canadian list price shown is an estimation based upon the US list price multiplied by the current exchange rate.

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ISBN: 9780804170062
Publisher: Anchor Books
Language: English
Page Count: 314
Size: 8.03" l x 5.16" w x 0.79"
Series: N/A

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