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Influence: The Psychology of Persuasion (Revised Edition)

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Binding: Softcover
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Bargain Book Copy


Influence, the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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ISBN: 9780061241895
Publisher: Collins
Language: English
Page Count: 320
Size: 8.04" l x 5.29" w x 0.94"
Series: N/A