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The Ultimate Sales Machine
All Marketers Are Liars (Tell Stories)
Invisible Influence: The Hidden Forces that Shape Behavior
Growth Hacker Marketing
Diffusion of Innovations: Fifth Edition
Rogers, Everett M.
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
The Sell: The Secrets of Selling Anything to Anyone
Selling the Invisible
Dead Companies Walking
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
Lustig, Robert H.
Small Data: The Tiny Clues That Uncover Huge Trends
Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
Lustig, Robert H
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Goldstein, Noah J.
The Referral Engine
How to Work a Room
The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last
Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Shell, G. Richard
The Tanning of America
Platform: The Art and Science of Personal Branding
I Am My Brand: How to Build Your Brand Without Apology