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The 22 Immutable Laws of Marketing
Crossing the Chasm
Moore, Geoffrey A.
The Ultimate Sales Machine
Trust Me, I'm Lying
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition, Revised and Updated)
Bly, Robert W.
To Sell Is Human
Pink, Daniel H.
Invisible Influence: The Hidden Forces that Shape Behavior
The 22 Immutable Laws of Branding
Why We Buy: The Science of Shopping (Updated and Revised for the Internet, the Global Consumer and Beyond)
Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers
Perennial Seller: The Art of Making and Marketing Work that Lasts
Growth Hacker Marketing
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Goldstein, Noah J.
How to Work a Room
Agile Selling: Get Up to Speed Quickly in Today's Ever-Changing Sales World
Focus: The Future of Your Company Depends on It (Collins Business Essentials)
Insanely Simple: The Obsession That Drives Apple's Success
Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges
Satisfaction: How Every Great Company Listens to the Voice of the Customer
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer