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Contagious: Why Things Catch On
Brand by Hand: Blisters, Calluses, and Clients - A Life in Design
101 Things I Learned in Advertising School
The One Minute Sales Person
Ice to the Eskimos: How to Market a Product Nobody Wants
Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
Aaker, David A.
The Age of Persuasion: How Marketing Ate Our Culture
This I Know: Marketing Lessons from Under the Influence