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Grit: The Power of Passion and Perseverance
The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance.In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers - from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that - not talent or luck - makes all the difference.
Digital Minimalism: Choosing a Focused Life in a Noisy World
Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world.In this timely and enlightening book, the best-selling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are all around us. They're the calm, happy people who can hold long conversations without furtive glances at their phones. They can get lost in a good book, a woodworking project, or a leisurely morning run. They can have fun with friends and family without the obsessive urge to document the experience. They stay informed about the news of the day, but don't feel overwhelmed by it. They don't experience "fear of missing out" because they already know which activities provide them meaning and satisfaction. Now, Newport gives us a name for this quiet movement and makes a persuasive case for its urgency in our tech-saturated world. Common sense tips, like turning off notifications, or occasional rituals, like observing a digital sabbath, don't go far enough in helping us take back control of our technological lives, and attempts to unplug completely are complicated by the demands of family, friends, and work. What we need instead is a thoughtful method to decide what tools to use, for what purposes, and under what conditions. Drawing on a diverse array of real-life examples, from Amish farmers to harried parents to Silicon Valley programmers, Newport identifies the common practices of digital minimalists and the ideas that underpin them. He shows how digital minimalists are rethinking their relationship to social media, rediscovering the pleasures of the offline world, and reconnecting with their inner selves through regular periods of solitude. He then shares strategies for integrating these practices into your life, starting with a 30-day "digital declutter" process that has already helped thousands feel less overwhelmed and more in control. Technology is intrinsically neither good nor bad. The key is using it to support your goals and values, rather than letting it use you. This book shows the way.
Free to Focus: A Total Productivity System to Achieve More by Doing Less
Get more done and get your life back.Many professionals work as much as 70 hours a week, leaving little time for rest, exercise, family, and friends. Work is invading their personal life.The common understanding of productivity has failed these professionals. Most think productivity is just about getting more done at a faster speed. But it's not.Productivity is about getting the right things done.New York Times Bestselling author, Michael Hyatt, has created a total productivity system that's much more than endless box checking. Proven by over 25,000 professionals, this system helps overwhelmed leaders achieve what matters most so they can succeed at both work and life.
A Whole New Mind
Pink, Daniel H.
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers - creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment - and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
Pivot: The Only Move That Matters Is Your Next One
What's next? is a question we all have to ask and answer more frequently in an economy where the average job tenure is only four years, roles change constantly even within that time, and smart, motivated people find themselves hitting professional plateaus. But how do you evaluate options and move forward without getting stuck?Jenny Blake--a former training and career development specialist at Google who now runs her own company as a career and business consultant and speaker--has a solution: the pivot. Pivoting is a crucial strategy for Silicon Valley tech companies and startups but it can also be a successful strategy for individuals looking to make changes in their work lives. This book will introduce you to the Pivot Method and show you how to take small, smart steps to move in a new direction--now and throughout your entire career.No matter your age, industry, or bank account balance, Jenny's advice will help you move forward with confidence. Pivot also includes valuable insight for leaders who want to have more frequent career conversations with their teams to help talented people move and grow within their roles and the broader organization.If change is the only constant, let's get better at it. Your career success and satisfaction depends on your ability to navigate change well and this book can help you do so.
The Latte Factor: Why You Don't Have to Be Rich to Live Rich
Discover #1 New York Times bestselling author David Bach’s three secrets to financial freedom in an engaging story that will show you that you are richer than you think. Drawing on the author’s experiences teaching millions of people around the world to live a rich life, this fast, easy read reveals how anyone - from millennials to baby boomers - can still make their dreams come true.In this compelling, heartwarming parable, Bach and his bestselling coauthor John David Mann (The Go-Giver) tell the story of Zoey, a twenty-something woman living and working in New York City. Like many young professionals, Zoey is struggling to make ends meet under a growing burden of credit card and student loan debt, working crazy hours at her dream job but still not earning enough to provide a comfortable financial cushion. At her boss’s suggestion, she makes friends with Henry, the elderly barista at her favorite Brooklyn coffee shop.Henry soon reveals his “Three Secrets to Financial Freedom,” ideas Zoey dismisses at first but whose true power she ultimately comes to appreciate. Over the course of a single week, Zoey discovers that she already earns enough to secure her financial future and realize her truest dream - all she has to do is make a few easy shifts in her everyday routine.The Latte Factor demystifies the secrets to achieving financial freedom, inspiring readers to realize that it’s never too late to reach for your dreams. By following the simple, proven path that Henry shows Zoey, anyone can make small changes today that will have big impact for a lifetime, proving once again that “David Bach is the financial expert to listen to when you’re intimidated by your finances” (Tony Robbins, #1 New York Times bestselling author of Money: Master the Game).
Win Bigly: Persuasion in a World Where Facts Don't Matter
"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:• If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.• Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.• Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level. Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field - or if you just want to resist the tactics of emotional persuasion when they’re used on you.
Captivate: The Science of Succeeding with People
Van Edwards, Vanessa
Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people.As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone - and a completely new approach to building connections.Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems.
Out of the Maze: An A-Mazing Way to Get Unstuck
The long-awaited sequel to Who Moved My Cheese?, the beloved 28-million-copy bestseller that became a worldwide sensation.In his trademark style that has won tens of millions of fans, Dr. Spencer Johnson once again shares a simple story that offers profound truths about how to transform your life.When we first met them in Who Moved My Cheese?, two mouse-sized characters named Hem and Haw were faced with unexpected change, when the Cheese they loved suddenly disappeared. Haw learned how to deal with that change successfully by setting off in search of New Cheese. But Hem remained stuck where he was. Now Out of the Maze reveals what Hem did next--and how his discoveries can help you unlock the riddle of whatever mazes you may face yourself.When you follow Hem and his new friend, Hope, on their new journey, you'll discover how to get more out of life by thinking outside the box. Or, in this case, outside the Maze.Written for all ages and backgrounds, this story takes less than an hour to read, yet its insights can last for a lifetime.
There's No Plan B for Your A-Game: Be the Best in the World at What You Do
Do you want to change the course of your life?Do you want to be the best?The best manager, the best athlete, the best artist, the best speaker, the best parent?In There’s No Plan B for Your A-Game, former pro athlete, playwright, and acclaimed leadership coach Bo Eason shows you exactly what it takes to be the best. His proven tools and training have worked for Olympic medalists, military leaders, bestselling authors, professional athletes, and business executives and their teams.There’s No Plan B for Your A-Game explains how to develop the character, integrity, and commitment it takes to become the best. Bo Eason focuses on a winning four-step process that helps you attain the skill, maintain the effort, and persist through challenges:Declaration: What do you want to achieve?Preparation: How can you make it happen?Acceleration: Where will you find the stamina to reach your goal?Domination: Why do you take others with you?With inspiring, specific, real-word guidance, There’s No Plan B for Your A-Game teaches the best practices that lead to the best results, in every walk of life.
The Having: The Secret Art of Feeling and Growing Rich
Lee, Suh Yoon
A guru from South Korea shares the groundbreaking solution to building your fortune using your emotion and opens the door to a new world full of hope and prosperity.When Wharton MBA Jooyun Hong went searching for the key to increasing wealth in a time of growing inequality, she did not expect to find herself studying under a famed and fascinating guru, known for advising the 1% of South Korea. She now shares what she learned from the guru in this life-changing narrative, and it starts with a simple emotion she calls Having.Suh Yoon Lee, a magnetic woman in her thirties, was identified as a guru at the age of six and set off on a course of study ranging from classical Asian texts to economics to an analysis of 100,000 case studies to reveal the true secrets of growing rich. A bestselling author and insightful thinker sought after by the richest people in the nation, Suh Yoon Lee retreated into seclusion, troubled by the impact her guidance to the wealthy may have on income disparity. When Jooyun wrote to the guru for an interview, Suh Yoon invited her to Lake Como, Italy. There, they started a conversation about how everyday people can achieve their financial goals more easily and quickly by living in synch with their true emotions.In destinations ranging from Paris to Kyoto, this philosophical journey lays out a framework for achieving an empowered relationship with money. The guru has found that almost everyone has the capacity to earn 3 to 7 million dollars - and some have a capacity for much more. As Jooyun applies the guru's practical but revolutionary insights to her everyday life - including journaling about the emotions that accompany spending money - she experiences a transformation of her mood, fulfillment, and ultimately, her net worth. By changing your emotions about money, you can make every purchase a step toward becoming your true self.Having is the power that attracts wealth, and this incredible series of lessons will guide you to claim that power in your own life. Learn to feel what you already have, and you'll be able to have so much more.
Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential
Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become.At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn’t realize we had - no matter what our age or background. We’re often told to “follow our passions.” But in Mindshift, Dr. Barbara Oakley shows us how we can broaden our passions. Drawing on the latest neuroscientific insights, Dr. Oakley shepherds us past simplistic ideas of “aptitude” and “ability,” which provide only a snapshot of who we are now - with little consideration about how we can change.Even seemingly “bad” traits, such as a poor memory, come with hidden advantages - like increased creativity. Profiling people from around the world who have overcome learning limitations of all kinds, Dr. Oakley shows us how we can turn perceived weaknesses, such as impostor syndrome and advancing age, into strengths. People may feel like they’re at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators: They bring valuable insights from one discipline to another. Dr. Oakley teaches us strategies for learning that are backed by neuroscience so that we can realize the joy and benefits of a learning lifestyle. Mindshift takes us deep inside the world of how people change and grow. Our biggest stumbling blocks can be our own preconceptions, but with the right mental insights, we can tap into hidden potential and create new opportunities.
Soar! Build Your Vision from the Ground Up
Jakes, T. D.
You don't have to be an entrepreneur to think like one and take flight with your dreams. Too often we remain in jobs that stifle our souls and leave us on the runway of opportunity with the engine of our deepest passion stalled, watching others make their personal vision a reality and build a legacy for their children-the opposite of what God intends for us. But it's never too late to get your dreams off the ground! If you long to maximize your unique abilities and aptitudes, if you strive to combine personal fulfillment with professional satisfaction, if you dream of creating exceptional goods and offering transformative services and fulfilling God's destiny for you, then you are ready to SOAR! In SOAR! T.D. Jakes reveals how to build the uniquely personal vision within each of us into our special contribution to the world. Blending the practical business acumen of a successful, global CEO with the dynamic inspiration of a life coach, SOAR! provides the tools needed to ignite our imaginations into action and challenges us to embrace our God-given purpose as we align our character and creativity with our careers. Bridging both the corporate and nonprofit worlds, SOAR! is a practical and easy-to-follow flight plan for launching the entrepreneurial drive inside each of us. It provides an inspiring look into the mindset of people who don't wait to see what will happen but strategically build the wings that will take them to new heights. So buckle your seat belts and prepare for liftoff-you have been cleared to fly beyond your fears, to absolutely SOAR!
Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World
Hoey, J. Kelly
Cut through the networking noise and start building the powerful, real relationships needed to succeed in our digital worldIf you think of networking as schmoozing at boring cocktail parties or scrolling through LinkedIn for new contacts to add, think again. In the social media age, you need a modern roadmap for creating and cultivating meaningful connections to stand out from the crowd and achieve any of your goals, no matter how big or small.In Build Your Dream Network, acclaimed business columnist and networking expert J. Kelly Hoey offers a fresh new approach to mastering this timeworn skill in a world where everyone is posting, liking, and friending fast and furiously, but many are failing to leverage their connections successfully. Hoey presents innovative strategies for forming strong relationships - the genuine, mutually beneficial, long-lasting kind - using all of the social tools at your disposal. She also reveals creative and surprisingly simple ways to harness the power of your network to accomplish any ambition, from landing your dream job or a coveted account or client to successfully crowdfunding a new business venture. Build Your Dream Network will help you:- Determine the most effective ways to connect with others so you don’t clutter your calendar with dead-end coffee dates and informational interviews- Synchronize IRL networking efforts with your digital outreach- Turn "closed door" conversations into strong personal relationships and business opportunities- Eliminate FOMO by keeping your networking efforts focusedPacked with infographics, flowcharts, and encouraging advice, Build Your Dream Network shows how small adjustments in your daily routine, generosity, and goal-focused efforts are all it takes to set you apart and ignite the powerful connections that will lead to major opportunities for success.
The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the "now or never" close. But these tactics often alienated customers, leading to fads for the "soft" close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes.Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
Bullshit Jobs: A Theory
Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After one million online views in seventeen different languages, people all over the world are still debating the answer.There are hordes of people - HR consultants, communication coordinators, telemarketing researchers, corporate lawyers - whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs.Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. “Clever and charismatic” (The New Yorker), Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation and “a thought-provoking examination of our working lives” (Financial Times).
Bullshit Jobs: A Theory
From bestselling writer David Graeber, a powerful argument against the rise of meaningless, unfulfilling jobs, and their consequences.Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After a million online views in seventeen different languages, people all over the world are still debating the answer.There are millions of people - consultants, communication coordinators, telemarketing researchers, corporate lawyers - se jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs.Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation.
The Leadership Gap: What Gets Between You and Your Greatness
After decades of advising and inspiring some of the most eminent chief executives in the world, Lolly Daskal has uncovered a startling pattern: within each leader are powerful abilities that are also hidden impediments to greatness. She’s witnessed many highly driven, overachieving leaders rise to prominence fueled by well-honed skill sets, only to falter when the shadow sides of the same skills emerge.Now Daskal reveals her proven system, which leaders at any level can apply to dramatically improve their results. It begins with identifying your distinctive leadership archetype and recognizing its shadow:• The Rebel, driven by confidence, becomes the Imposter, plagued by self-doubt.• The Explorer, fueled by intuition, becomes the Exploiter, master of manipulation.• The Truth Teller, who embraces candor, becomes the Deceiver, who creates suspicion.• The Hero, embodying courage, becomes the Bystander, an outright coward.• The Inventor, brimming with integrity, becomes the Destroyer, who is morally corrupt.• The Navigator, trusts and is trusted, becomes the Fixer, endlessly arrogant.• The Knight, for whom loyalty is everything, becomes the Mercenary, who is perpetually self-serving.Using psychology, philosophy, and her own experience, Daskal offers a breakthrough perspective on leadership. She’ll take you inside some of the most cloistered boardrooms, let you in on deeply personal conversations with industry leaders, and introduce you to luminaries who’ve changed the world. Her insights will help you rethink everything you know to become the leader you truly want to be.
Getting to Yes with Yourself: How to Get What You Truly Want
In this indispensable prequel to the classic Getting to Yes, William Ury presents the secret to successful negotiation, which is the ability to get to yes with yourself first. Extraordinarily useful and elegantly simple, Getting to Yes With Yourself is an essential guide to achieving inner satisfaction that will, in turn, make your life better, your relationships healthier, your family happier, your work more productive, and the world around you more peaceful.
Willpower Doesn't Work: Discover the Hidden Keys to Success
We rely on willpower to create change in our lives...but what if we're thinking about it all wrong? In Willpower Doesn't Work, Benjamin Hardy explains that willpower is nothing more than a dangerous fad - one that is bound to lead to failure. Instead of "white-knuckling" your way to change, you need to instead alter your surroundings to support your goals. This book shows you how.The world around us is fast-paced, confusing, and full of distractions. It's easy to lose focus on what you want to achieve, and your willpower won't last long if your environment is in conflict with your goals - eventually, the environment will win out. Willpower Doesn't Work is the needed guided for today's over-stimulating and addicting environment. Willpower Doesn't Work will specifically teach you:• How to make the biggest decisions of your life - and why those decisions must be made in specific settings• How to create a daily "sacred" environment to live your life with intention, and not get sucked into the cultural addictions• How to invest big in yourself to upgrade your environment and mindset• How to put "forcing functions" in your life - so your default behaviors are precisely what you want them to be• How to quickly put yourself in proximity to the most successful people in the world--and how to adapt their knowledge and skills to yourself even quicker• How to create an environment where endless creativity and boundless productivity is the normBenjamin Hardy will show you that nurture is far more powerful than your nature, and teach you how to create and control your environment so your environment will not create and control you.
Dark Horse: Achieving Success Through the Pursuit of Fulfillment
For generations, we've been stuck with a cookie-cutter mold for success that requires us to be the same as everyone else, only better. This "standard formula" works for some people but leaves most of us feeling disengaged and frustrated. As much as we might dislike the standard formula, it seems like there's no other practical path to financial security and a fulfilling life. But what if there is?In the Dark Horse Project at the Harvard Graduate School of Education, bestselling author and acclaimed thought leader Todd Rose and neuroscientist Ogi Ogas studied women and men who achieved impressive success even though nobody saw them coming. Dark horses blaze their own trail to a life of happiness and prosperity. Yet what is so remarkable is that hidden inside their seemingly one-of-a-kind journeys are practical principles for achieving success that work for anyone, no matter who you are or what you hope to achieve. This mold-breaking approach doesn't depend on you SAT scores, who you know, or how much money you have. The secret is a mindset that can be expressed in plain English: Harness your individuality in the pursuit of fulfillment to achieve excellence.In Dark Horse, Rose and Ogas show how the four elements of the dark horse mindset empower you to consistently make the right choices that fit your unique interests, abilities, and circumstances and will guide you to a life of passion, purpose, and achievement.
The Code of Trust: An American Counterintelligence Expert's Five Rules to Lead and Succeed
A counterintelligence expert shows readers how to use trust to achieve anything in business and in life.Robin Dreeke is a 28-year veteran of federal service, including the United States Naval Academy, United States Marine Corps. He served most recently as a senior agent in the FBI, with 20 years of experience. He was, until recently, the head of the Counterintelligence Behavioral Analysis Program, where his primary mission was to thwart the efforts of foreign spies, and to recruit American spies. His core approach in this mission was to inspire reasonable, well-founded trust among people who could provide valuable information.The Code of Trust is based on the system Dreeke devised, tested, and implemented during years of field work at the highest levels of national security. Applying his system first to himself, he rose up through federal law enforcement, and then taught his system to law enforcement and military officials throughout the country, and later to private sector clients. The Code of Trust has since elevated executives to leadership, and changed the culture of entire companies, making them happier and more productive, as morale soared.Inspiring trust is not a trick, nor is it an arcane art. It’s an important, character-building endeavor that requires only a sincere desire to be helpful and sensitive, and the ambition to be more successful at work and at home. To be successful with this system, a reader needs only the willingness to spend eight to ten hours learning a method of trust-building that took Robin Dreeke almost a lifetime to create.
Organize Tomorrow Today: 8 Ways to Retrain Your Mind to Optimize Performance at Work and in Life
How do both elite athletes and business leaders climb to the top? Contrary to what you might think, it's effective habits rather than innate talent that are their keys to success. Dr. Jason Selk - director of mental training for the 2011 World Series Champions, the St. Louis Cardinals - and star business coach Tom Bartow combine the most effective elements of both their disciplines to offer an organizational improvement plan that anyone can learn and apply immediately.They outline eight fundamental ways to get organized, including the "time paradox," which allows precision to set your schedule free, and a two-minute mental training drill that will start your day with focus, confidence, and energy. Organize Tomorrow Today helps readers to move past their performance roadblocks and achieve more productive lives.
Win Bigly: Persuasion in a World Where Facts Don't Matter
From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.Scott Adams - a trained hypnotist and a lifelong student of persuasion - was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:• If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.• Stop wasting time on elaborate presentations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.• Creating "linguistic kill shots" with persuasion engineering (such as “Low-energy Jeb”) can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field - or if you just want to resist persuasion from others.
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