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Pitch Perfect: How to Say It Right the First Time, Every Time
McGowan, Bill

$18.50 $6.59
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During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.In these moments, it’s im...

Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
Dezenhall, Eric

$30.00 $7.29
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In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controver...

Pr! A Social History of Spin
Ewen, Stuart

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PR! is Stuart Ewen's pathbreaking history of public relations. It begins with the First World War when Ivy Lee, one of the nation's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chron...

Accessing the Media: How to Get Good Press
Osborn, Jill

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Accessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of ...

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