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Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
When we decide to blow the whistle, spill the beans, take a rain check, or get the hell out of Dodge, we're using analogies whose original meanings rarely enter out consciousness. But beneath their surface, all of them convey a complex network of ideas that shape our thinking in analogous situations. Unfortunately, not every analogy that rings true is true.Do neighboring countries really topple like dominoes? Is DNA evidence the fingerprint of the twenty-first century? Is the marketplace a true battlefield? And do 'three-strikes laws,' modeled after baseball, actually ensure justice, or do they simply fill up our prisons with shoplifters and potheads? Surprisingly, most of us don't realize just how often analogies slip in under the radar to mislead or deceive - often with serious consequences.But don't throw the baby out with the bathwater, because analogy also plays a catalytic role in the discovery and spread of good ideas. Loose coins gave Johannes Gutenberg the idea for movable type. Meatpacking plants inspired Henry Ford's first moving assembly line. And the 'bicycle for the mind' that Steve Jobs first envisioned as a friendly Mac not only democratized computing but ushered in the information age. Such breakthroughs are no coincidence; since the dawn of history, human progress has always been fueled by out analogical instinct.In Shortcut, former presidential speechwriter John Pollack reveals just how pervasive analogies really are, and how powerful. He also explains how to evaluate the 'truth' of any analogy and explores why people who hone their ability with analogy become more creative, more persuasive, and more likely to achieve their goals. For those of us who need to explain, innovate, persuade, or sell, this book - rich with stories and insights - should change the way we perceive out world and our ability to shape it.
Sociolinguistics (4th Edition)
The way we talk is deeply influenced by our class, sex and ethnic background. It can also have a profound effect on how we are perceived by others. In this fully updated edition of a classic text, Peter Trudgill explores the evidence - and the huge implications for social and educational policy.
Words That Work
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
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